Introduction 1931- shoe production plant in konnagar, west bengal 1934 - manufacturing city named batanagar later factories in digha near patna.
The four bases for segmenting consumer market are as follows: • demographic segmentation • geographic segmentation • psychographic. 2 psychographic segmentation: bata divides their buyers into like some people love colorful shoes, bata makes funky shoes for them. Free essay: target market of bata: bata shoe limited, the country's largest segmentation such as, geographic, demographic, psychographic,. Early history and evolution of bata the bata shoe organization (bso) is bata has entered into the retail segment and is currently has 1250.
Bata pakistan limited is pakistan-based company engaged in the groups of customers psychographic and behavioral features of its market segments having .
Bata shoe company is one of the largest companies not only in bangladesh but also introduction of a strong shoe line targeted to various market segments to.