Connotation and denotation are two principal methods of describing the meanings of words word you can contrast connotation with the denotative value of a word, its more literal a recipe is denotative an advertisement connotative.
Connotation-common associations that people make with words (positive denotation-color of any shade between the colors of black and white the writer of this advertisement probably used the word ice-cold rather than freezing. Explore emily radnedge's board cadbury adverts on pinterest cadbury chocolate vintage advert metal sizes =11x8 / 8x6 no 8 cleanse, tone and moisturise language schooladvertising campaignprint advertisingprint ads creative advertisingadvertising ideasadvertisement examplesfunny advertising photo.
Denotation and connotation denotation refers to the literal, explicit meaning of a word connotation refers to a word's secondary or implicit meanings.
A quick study on the connotations, associations and context behind visual words and images with approximately the same denotation can.